HDC

Houston Design Collaborative is a nonprofit connecting Houston's design community through events, resources, and advocacy. I evolved the organization's visual identity and digital presence, expanding its existing logo into a more expressive system and introducing a color palette to distinguish its programming. The work extended into a flexible website designed to highlight events, communicate HDC's mission, and encourage greater participation within the design community.

Role

Creative Direction · Visual & UX/UI Design

Scope

Brand Evolution · Web Design · Information Architecture · Digital Design

Houston Design Collaborative homepage design: a grayscale Houston map beside the mission statement, with an upcoming hard hat tour listed below. A grayscale map of Houston with the Houston Design Collaborative location pin and wordmark. Three mobile screens from the Houston Design Collaborative website: the homepage, a hard hat tour photo, and an event detail page.
Houston Design Collaborative poster featuring a yellow circle over a Houston map, listing the organization's focus areas. Houston Design Collaborative color palette swatches: Steel Blue, Ebony, Red, Light Blue, Maize, Black, and Platinum.
A Houston Design Collaborative branded pencil and folding ruler tucked into a back pocket. A Houston Design Collaborative branded hard hat resting on a ladder.
Two Houston Design Collaborative Northwest Arkansas travel program posters, listing the October 2026 itinerary and participating cities. A person walking while carrying a purple Houston Design Collaborative tote bag.
Houston Design Collaborative homepage design: a grayscale Houston map beside the mission statement, with an upcoming hard hat tour listed below. A grayscale map of Houston with the Houston Design Collaborative location pin and wordmark. Three mobile screens from the Houston Design Collaborative website: the homepage, a hard hat tour photo, and an event detail page. A Houston Design Collaborative branded pencil and folding ruler tucked into a back pocket. Houston Design Collaborative color palette swatches: Steel Blue, Ebony, Red, Light Blue, Maize, Black, and Platinum. A Houston Design Collaborative branded hard hat resting on a ladder. Houston Design Collaborative poster featuring a yellow circle over a Houston map, listing the organization's focus areas. Houston Design Collaborative Northwest Arkansas travel program poster paired with an event details card, for the October 15–18, 2026 trip. A person walking while carrying a purple Houston Design Collaborative tote bag.