Alexandra Aranda

Majo Ideas

I co-founded Majo Ideas in 2021, developing a collection of artist-inspired activity packs for kids. As Creative Director, I led the brand across product development, packaging, illustration, photography, e-commerce and marketing, while also helping build the business—from production and wholesale to sales and distribution.
Majo Ideas grew to 12 volumes and distribution in 150+ museum and specialty stores nationwide.

Role

Co-Founder · Creative Direction · Product Design

Scope

Product & Packaging · Illustration Direction ·
E-commerce · Marketing · Wholesale & Distribution

Credits

Brand Identity · Studio Lowrie
Photography · Michael Sullivan
Illustration · Various Collaborators

Project Index Houston Design Collaborative MAJO IDEAS New Entity RIA

© Catherine Alexandra Aranda

Twelve Majo Ideas volume covers laid out together, each a different colorway. Majo Ideas Vol. 1: Color, featuring Carmen Herrera and Nubia Navarro. Two kids wearing foil party hats, laughing. Majo Ideas Vol. 4: Feast pack, open, with paper craft activities and illustrated food stickers.
Majo Ideas Vol. 1: Color — front cover.
Majo Ideas Vol. 1: Color — back cover.
Majo Ideas Vol. 2: Moon — front cover.
Majo Ideas Vol. 2: Moon — back cover.
Majo Ideas Vol. 1: Color — front cover.
Majo Ideas Vol. 1: Color — back cover.
Majo Ideas Vol. 3 activity sheets: rainy-day paper airplane and kite crafts. Purple and black optical-pattern craft square.
A child holding up a tall illustrated activity sheet.
Illustrated portrait of Frida Kahlo.
Frida Kahlo: born Coyoacán, Mexico City, July 6, 1907. “I was a child who went about in a world of color.”
Illustrated portrait of Do Ho Suh.
Do Ho Suh: born Seoul, South Korea, 1962, lives in London, UK. “I see life as a passageway with no fixed beginning or destination.”
Illustrated portrait of Carmen Herrera.
Carmen Herrera: born Havana, Cuba, May 31, 1915. “You cannot talk about art. You have to about art about art. Then you know something.”
Three kids wearing Majo Ideas t-shirts.
Blanton Museum of Art Brooklyn Museum Cranbrook Art Museum Georgia Museum of Art Ghost Ranch LACMA MFAH New Museum Pérez Art Museum Miami Portland Art Museum Poster House SFMOMA The Clark
Press mentions of Majo Ideas, including The Strategist.