New Entity is a San Francisco-based investment collective supporting small businesses that shape the culture and character of the Bay Area. I worked with the founding team to establish the venture's visual and digital presence, developing a flexible design system and translating it across a new website and supporting materials. The work included visual direction, site architecture, portfolio and events experiences, and marketing collateral designed to introduce New Entity and support its growing community.
Role
Creative Direction · Visual & UX/UI Design
Scope
Visual Identity · Web Design · Information Architecture · Marketing Collateral
